General Motors has named ASC Incorporated as the primary vehicle and personal accessory licensee for the Chevy SSR. Under the agreement, ASC will work with Chevrolet and GM Parts, to bring both vehicle and personal accessories to market. The agreement covers a broad array of SSR accessories, from personal goods including shirts, jackets and travel accessories, to vehicle accessories such as auxiliary gauges, cargo packages, running boards and trim packages. It looks like they're starting with apparel items. You can check out the merchandising effort @ www.ssrstuff.com .